I am in the process of reading a very good book about finding creative ways to market your business on a shoestring. One of the suggestions is bartering. I am having a little trouble visualizing how a soap company barters. I've heard of these multiple party bartering circles, but they seem rather complex. I guess I would like to engage in some targeted marketing without dropping the thousands of dollars I don't have.
First, I have to think about who might benefit from free soap.
Perhaps I could supply a local Bed and Breakfast with free or discounted soap in exchange for, say, a prominently placed ad for my company in all of their suites. That way, I can be pretty sure that the clients will sample my product and if they like it, they know where to go to find it.
Any ideas on bartering?